Grain free goodness

Can be fed from weaning up until pups are at adult height, and may also be fed to adult dogs requiring more protein and fat (e.g. pregnant/lactating bitches, working/sporting dogs).

For adult/senior dogs who are weight watching and/or require more joint support, and may also be fed to younger dogs who would benefit from a lower fat/higher fibre diet.

For adult & older dogs of all breeds/sizes who will thrive on a wholesome white meat diet which offers great digestive support.

For adult & older dogs of all breeds/sizes, especially those with delicate digestion who require a gentle protein source.

For adult & older dogs of all breeds/sizes, especially those requiring a nutritious novel protein source.

For adult & older dogs of all breeds/sizes, especially discerning eaters who may enjoy the delicious taste of grass-fed lamb.

For adult & older dogs of all breeds/sizes, especially those who would benefit from a nutritious oily fish-based diet to help support the skin/coat and brain.

Can be fed from weaning up until kittens are 6-12 months old, and may also be fed to adult cats requiring a more energy-dense diet (e.g. pregnant/lactating queens, inappetent cats or those that have difficulty holding or gaining weight).

For adult & senior cats of all breeds/sizes who will thrive on a wholesome white meat diet which offers great digestive support.

For adult cats, especially those who are less active, greedy, overweight or prone to weight gain such as neutered or indoor cats.  This product may be particularly suitable for older/senior cats with a low activity level.

For adult & senior cats of all breeds/sizes, especially those who would benefit from a nutritious white fish-based diet to help support the skin/coat and brain.

Chia seeds do absorb a lot of moisture, so should not be fed in large quantities in their raw seed form. The small quantity present in these recipes in a processed form is very safe (but as with feeding any dry dog food, ensure plenty of fresh drinking water is available).

Yes, they are included in a concentrated, dry form.

12kg bag – 36g of extracts/dried fruits equates to 1.76kg of fresh
2kg bag – 6g of extracts/dried fruits equates to 293g of fresh

The Superfood Blend has many benefits that we feel will significantly enhance the Sensitive recipes. Puppies post-weaning are particularly vulnerable to infection whilst their immunity continues to develop. Starting antioxidant support at a young age can result in a stronger adult immune system, and pregnant bitches may attain better birth outcomes. Antioxidant support is better started before a dog reaches senior status, and can improve fitness levels, defence against disease and ageing. Adult dogs that are sensitive, working, sporting or anxious will profit the most, but all adult dogs can reap the benefits of the Superfood Blend. Extra support is important for overweight dogs because the excessive expansion of white adipose tissue during obesity triggers complex and multifactorial conditions of chronic inflammation and oxidative stress. Seniors can benefit from more support too as older dogs can be prone to age-related conditions including macular degeneration, dementia, mobility issues, dental problems and heart disease.

Cassava produces cyanide, but this is only problematic if the ingredient is not prepared correctly; this is subsequently controlled very well during production. 

It is destroyed by sunlight, which is why the tapioca chips are dried by the sun and not using ovens.

It is an ideal alternative to white potato, and the fact it is comprised mostly of starch is a benefit (in that it is a very low allergen ingredient - food allergies are adverse immune reactions to proteins); it contains resistant starch (which acts like soluble fibre) helping feed the healthy gut bacteria; it's also great form/structure/mouth-feel.

A small quantity of peas in conjunction with other ingredients in a well-researched recipe that supplies optimal amino acids, vitamins and minerals is beneficial.

For owners that require their dogs to eat a grain free diet without legumes, the sensitive range may be suitable.

Our chicken oil is rarely associated with adverse food reactions because it is filtered to remove large antigenic protein molecules (a food allergy is an adverse immune reaction to a dietary protein rather than a fat). Intolerances (where the immune system is not directly involved) are a little different, but as these are more likely to arise in response to less digestible and/or ingredients present at a very high level, the chicken oil inclusion is again rarely problematic. Chicken oil is a highly digestible energy source and supplies Omega-6 Arachidonic Acid (important for a healthy brain, skin, coat, metabolism and reproductive system) and vitamin D.

Yes! Carry out a gradual introduction when a new food is initially introduced and don't introduce more than one at a time for sensitive dogs.

Visit our fact sheet for more information on changing your dog's diet.