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1.
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Perfectly balanced and complete – with optimum levels of all nutrients and essential vitamins and minerals.
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Promotes superb condition without costly supplementation or risk of nutrient imbalance.
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2. |
Superior quality primary protein source – fresh chicken, grade A chicken meal, lamb meal or fresh salmon.
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Highly digestible – improves muscle tone and coat condition. Excellent animal protein source to suit the carnivorous characteristics of the dog.
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3. |
Superior quality primary fat source – pure chicken oil which is believed to be the most digestible fat source available for dogs and cats. Fish oil is also added. |
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Good energy provider, highly digestible and especially palatable. Provides a good supply of EFAs including both linoleic and arachidonic acid. Fish oil is an excellent source of Omega 3 fatty acids.
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4. |
Highly palatable recipes – made from
super-premium ingredients to a fixed manufacturing formula. |
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High acceptance and ideal for inappetence and finicky eaters. Consistent quality in each bag of food.
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5. |
Hypoallergenic – free from wheat gluten,
beef, soya and dairy products. |
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Avoidance of the most common food allergens minimises the likelihood of adverse food reactions affecting the skin and/or digestion.
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Healthy nutrition – contains no added salt or sugar, nor any artificial colourings, flavourings and preservatives. Menadione (Vitamin K3) free. |
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Preserved safely and naturally with vitamin E and rosemary extract. Free from potentially harmful chemicals such as ethoxyquin, BHA or BHT.
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7. |
Made in the UK – and ingredients sourced primarily from the EU. |
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Economical in cost as no expensive importation fees. Safe and fully traceable ingredients. Far fresher than imported feeds.
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8. |
High calorific value – concentrated and
energy dense. |
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Lower feeding volumes meaning less waste. Also lowers daily feeding costs.
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9. |
Health promoting botanicals – included in all products. |
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Every recipe contains cranberry, rosemary and yucca extracts – all powerful natural antioxidants.
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10. |
Natural supplements – included in all products. |
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Every recipe contains prebiotics FOS & MOS, nucleotides, added Omega 3 fatty acids, glucosamine, chondroitin and MSM.
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