Nutritional Pet Food


Natural Ingredients

Nutritional Benefits

Palatable Kibble

Cost Effective

Dog/Cat Feeding Guide

Pet Health Guide

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Dog & Cat Food Nutritional Benefits




Perfectly balanced and complete – with optimum levels of all nutrients and essential vitamins and minerals.


Promotes superb condition without costly supplementation or risk of nutrient imbalance.



Superior quality primary protein source – fresh chicken, grade A chicken meal, lamb meal or fresh salmon.


Highly digestible – improves muscle tone and coat condition.  Excellent animal protein source to suit the carnivorous characteristics of the dog.



Superior quality primary fat source – pure chicken oil which is believed to be the most digestible fat source available for dogs and cats. Fish oil is also added.


Good energy provider, highly digestible and especially palatable.  Provides a good supply of EFAs including both linoleic and arachidonic acid. Fish oil is an excellent source of Omega 3 fatty acids.



Highly palatable recipes – made from
super-premium ingredients to a fixed manufacturing formula.


High acceptance and ideal for inappetence and finicky eaters. Consistent quality in each bag of food.



Hypoallergenic – free from wheat gluten,
beef, soya and dairy products.


Avoidance of the most common food allergens minimises the likelihood of adverse food reactions affecting the skin and/or digestion.



Healthy nutrition – contains no added salt or sugar, nor any artificial colourings, flavourings and preservatives. Menadione (Vitamin K3) free.


Preserved safely and naturally with vitamin E and rosemary extract. Free from  potentially harmful chemicals such as ethoxyquin, BHA or BHT.



Dry food range is made in the UK – and ingredients sourced primarily from the EU.


Economical in cost as no expensive importation fees. Safe and fully traceable ingredients. Far fresher than imported feeds.



High calorific value – concentrated and
energy dense.


Lower feeding volumes meaning less waste.  Also lowers daily feeding costs.



Health promoting botanicals – included in all products.


Every recipe contains cranberry, rosemary and yucca extracts – all powerful natural antioxidants.



Natural supplements – included in all products.


Every recipe contains prebiotics FOS & MOS, nucleotides, added Omega 3 fatty acids, glucosamine, chondroitin and MSM.